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How to write a Winning Awards Entry

10 June, 2014

Standing out from a crowd has never been more important for intermediaries. So what better way to set yourself apart from the competition than winning a recognised professional award? Colin Perry discusses…

Awards are not only a chance to show that you are the best intermediary in your field, but to show current and prospective clients your value and encourage them to broker their benefits through you – rather than going direct to providers.  They can also create a fantastic networking opportunity as well an enabling you to benchmark yourself against your competitors and assess your offerings for future improvements.

Denplan not only sponsor professional awards, such as The Health Insurance Awards, but we also put ourselves forward for as many business accolades as we can. This is because we know the value of the services we provide and, by winning awards, we not only boost our exposure to clients that may not know about us, but reinforce to our existing members that they are with the very best dental payment plan specialist.

As an intermediary, there is no reason why winning awards will not build loyalty with your current client base, but bring in new ones as well. Just being shortlisted for an award is a huge honour and a great opportunity to raise your brand awareness, and potentially your income. So, how do you ensure that your awards entry is the most ‘winning’ that it can be? Here are my ‘Top Tips’ to point you in the right direction.

Top Tips for Winning Awards

  1. Do your homework – take time to find the category that best suit your business and the kind of service you offer. By finding the awards that are right for you, you will also have a better chance at winning.
  2. Read the criteria carefully – make sure you know exactly what you’re entering and that you can put together a good case to win. If the entry asks for a set number of words, make sure you stick to it and use your limit wisely. Going over your word limit by more than 10% can often leave you penalised by the judges.
  3. Provide Evidence – wherever possible you should provide evidence in your awards entries. Anything that supports your claims and provides a more evidence based approach makes your entry more credible to a judge.
  4. Do not rush – a rushed entry is a bad entry, so make sure you take the time to make yours as good as it can be. Read the terms on conditions thoroughly before submitting your entry. Once your entry is submitted the awards organisers will assume you have accepted these.  
  5. Finger’s Crossed! – if you’re lucky enough to get shortlisted, make sure you tell your professional network about it. It’s an honour to be shortlisted and can give you the extra respect and recognition you need to close a deal or start brokering new ones!

If you are thinking of entering the Health Insurance Awards this year and, more specifically, the ‘Best Dental Benefits Intermediary’ category, Denplan is offering a proofing service whereby we can go through your entry in detail to ensure it’s as strong as it can be. If you really don’t know where to start you can also contact us to write the entry for you. This is just one of the many bespoke services we offer intermediaries and one of the reasons we’ve been voted ‘Best Dental Plan Provider’ for four years in a row!

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