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Denplan launches its largest ever TV advertising campaign!

10 October, 2015

TV Still_flowerDenplan launches its largest ever national TV advertising campaign with #doitforyourselfie

Very exciting news from us today! On Wednesday, we announced that we are running a national TV advertising campaign throughout October! 

The first airing of the TV ad will be on primetime television during the Scotland v Samoa Rugby World Cup match on the afternoon of Saturday 10th October and it will be aired for three weeks on a host of popular channels, including ITV, Channel 4, Sky and Channel 5.

The ad will help us to engage with a larger audience and build affinity with more consumers, alerting them to the importance of loving their teeth and looking after their oral health and encouraging them to find and talk to a Denplan dentist.

Richard Ward, Head of Marketing commented: “The ad has moved away from the typical clinical or RICHARD WARD_RGB_Mededucational advertisements that could be for any number of dental products. Instead, viewers will see a memorable, impactful ad using humour to engage them.  The ad plays on today’s selfie-obsessed culture by using humour to dramatise what happens when people lack confidence about their teeth whilst taking a selfie.  There is also a fun interactive element with the incorporation of a hashtag (#doitforyourselfie) encouraging people to generate and post their own selfie via Twitter, Instagram or via”

As one of the UK’s leading providers of corporate dental plans, with more than 1,900 schemes covering over 190,000 employees, we’re encouraging companies to take note of the campaign and use the opportunity to raise awareness and educate your employees about the importance of good oral health. Promotional marketing packs containing a double-sided selfie zone poster have also being sent to corporate clients with employees also eligible to enter the #doitforyourselfie competition.

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